This volume offers a comprehensive and structured exploration of marketing research within the br...

The AI Revolution is Not About Technology. It's About People. Artificial Intelligence is no longe...

In a world where many organizations drift amid disjointed data, fragmented processes, and isolate...

The book explains how to evaluate infrastructure projects using Cost- Benefit Analysis (CBA), com...

For years, we have told ourselves a convenient story: maximize short-term profit and comfort whil...

In the midst of a digital revolution that is redrawing the boundaries between consumers and busin...

In a time of rapid change, tunnel vision won't get us where we want to go. This is a book about l...

In the complexity of the current economic context, exports represent the only path that allows It...

The book introduces the key elements contributing to entrepreneurial vitality and sustainability ...

The book serves as an educational resource for financial markets and investment courses, targeted...

In recent decades international trade theory has not been very helpful, overallin explaining the ...

'An insider of the European Commission since the late 1980s, Marco Buti is a unique guide through...

To measure organizational culture of organizations is an enormous challengenot well understood by...

The book analyzes the different phases that have characterized the evolution of the pol-icy frame...

Sandro Boscaini represents the sixth generation of a dynasty deeply rooted in the Valpolicella th...

Design effective corporate governance for a better future. This insightful volume explores corpor...

This handbook is a useful synthesis of the most respected academic approaches and well-known prof...

This book is an exploration of the transformative potential of artificial intelligence, and in pa...

Over the last two decades, Qatar has decided to invest in three key assets for its sustainable so...

In 2016, the Nobel Prize in Literature was awarded to the singer and songwriter Bob Dylan «for ha...

Explore the groundbreaking lectures on collective thought and social systems by Carlo Cattaneo, a...

Discover how to merge branding and supply chain for sustainable success.

Industrial production has always been a propulsion element in any economy, be it from a perspecti...

Launched by President Xi in 2013, the Belt and Road Initiative is at the heart of China's interna...

If you are looking for an engaging book, rich in learning features, which will guide you through ...

'Livable Proximity is a passionate and compelling call for a remaking of the city under a novel p...

By 2030, 9 percent of the world's population will live in the world's 33 largest cities, which wi...

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how i...

The protection of fundamental rights is increasingly relevant in the digital age. The massive spr...

By addressing the financial markets from a new perspective, this book sets out to take the reader...

Homelessness and precarious living conditions are critical issues among the urban poor and repres...

A new book on the relationship between banks and corporates is a challenge that must be accepted:...

How can brands build authentic connections with their customers and communities? How can they sta...

Cultural organizations play a variety of roles in contemporary society: they may be tools for cul...

The fight for a better future needs radical collaboration, with the joint effort of governments, ...

Corporate strategy differs from business strategy by the fact that the former aims at building a ...

Critical Thinking is a discipline that provides the means to distinguish good from bad arguments....

The Fintech sector is one of the most dynamic and innovative areas within the global financial in...

Unlock the power of Python for business and data analysis! This accessible guide empowers non-tec...

'In ancient Roman times, Janus was the God of beginnings andpassages, divinity of change and time...

In a global economic system marked by continuous changes, companies shouldadapt their strategies ...

This book explores the recent evolution of the digital media and communication. If media are not ...

The world has never be so rich - at least financially. And so unsustainable - economically, socia...

The COVID-19 pandemic has demonstrated our fragility as a species. Humanity was attacked by a pre...

Collaboration and teamwork are the keystones of organizational life.Managing a team requires spec...

Ambrogio Folonari is acknowledged as the undisputed father of the renaissance of Italian winemaki...

Explore the intersection of digital culture, innovation, and education. This insightful work exam...

The golden age of globalization is over. For at least four decades, efficiency has been favored o...