Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

Marketing

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through l...

Strukturgleichungsmodelle stellen das Standardinstrument zur empirischen Prüfung von hypothetisie...

This accessible, practice-oriented and compact text provides a hands-on introduction to market re...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

This book is an easily accessible and comprehensive guide which helps make sound statistical deci...

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his ...

Online retailers have gained massive popularity in recent years, plunging large parts of brick-an...

The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

This book offers an easily accessible and comprehensive guide to the entire market research proce...

Eines Tages ist es so weit: Der Nachwuchs steht ins Haus und damit eine Reihe von Planungsproblem...

Inhaltlich unveränderte Neuauflage. Weblogs haben sich innerhalb kürzester Zeit zum neuen Trend u...

Online retailers have gained massive popularity in recent years, plunging large parts of brick-an...

This edited volume brings together some of the best papers from the 2022 Conference on Partial Le...

This edited volume brings together some of the best papers from the 2022 Conference on Partial Le...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

This book is an easily accessible and comprehensive guide which helps make sound statistical deci...

Die Einführung und insbesondere die Skalierung von KI erfordert sowohl im Marketing als auch im G...

Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile ...

This book offers an easily accessible and comprehensive guide to the entire market research proce...

With applications using SmartPLS -the primary software used in partial least squares structural e...

This open-access guide offers a practical, step-by-step introduction to partial least squares str...