From the author who defined the Experience Economy comes the next big shift: the Transformation E...
Time is limited. Attention is scarce. Are you engaging your customers?
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about c...
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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe...
In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science...
A collection of ten articles that chronicle the evolution of business competition from mass marke...
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing wo...
Future economic growth lies in the value of experiences and transformations--good and services ar...