Why are some products and ideas talked about more than others? Why do some articles make the most...

A NEXT BIG IDEA CLUB ’MUST-READ’

Jeder hat etwas, das er ändern möchte. Verkäufer wollen die Meinung ihrer Kunden ändern, Eltern d...

Auf die richtigen Worte kommt es anDie Wahl der passenden Worte ist immer entscheidend - ob bei d...

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revoluti...

'Palabras mágicas' cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle i...

Herkes bir seyleri degistirmek istiyor. Pazarlamacilar müsterilerin düsüncesini, liderler kurumla...

Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his r...

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make p...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely pra...

In questo libro Jonah Berger esplora il potere, sottile e segreto, dei fattori che influenzano il...

The author of 'Contagious' and 'Invisible Influence' weighs in on how to change people's minds, f...

003cp003e'Jonah Berger es uno de esos raros pensadores que combina los conocimientos basados en l...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle i...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely pra...

Bazi tahminlere göre günde ortalama alti bin kelime kullaniyoruz. E-postalar yaziyoruz, sunumlar ...

Perché alcune idee, prodotti e servizi si diffondono velocemente, diventano virali, e altri non r...

Jonah Berger, ikna sürecini örten perdeyi müthis icgörüleriyle araliyor ve insan davranisinin hay...

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make p...

The New York Times bestselling author of Contagious explores the subtle, secret influences that a...

¿Qué hace que algo se convierta en viral? Las pulseras amarillas de Livestrong, la dieta Dukan, l...