Ein weltweit wegweisendes Werk.„Positioning“ zählt heute zu den 100 wichtigsten Managementbüchern...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

Wen soll ein frisch gekürter Unternehmenschef, der nach einem langen, zielstrebigen Aufstieg aus ...

Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage d...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

A compelling fable that distills the essence of genius marketing strategiesThe 'King of Positioni...

Announcing an update of one of the best marketing books of all time. Differentiation has become a...

Il mercato è pieno di insidie. E il marketing è una materia complessa, spesso ostica. In continua...

Pazarlama devrimini atesleyen kitapDünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, i...

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

Sirketinizi ve markanizi farklilastiramazsaniz ölümüne rekabet yasanan sektörünüzde hayatta kalam...

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over ...

Dopo oltre vent'anni dalla sua prima edizione americana, 'Il posizionamento' resta uno dei libri ...