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This book has been written for experienced managers and students in postgraduate programs, such a...
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25.09.2023
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy...
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18.02.2023
This book has been written for experienced managers and students in postgraduate programs, such a...
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Sie möchten einen MBA machen? Der Weg dorthin kann herausfordernd sein aber keine Sorge: Dieses B...
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26.06.2002
Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar....
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20.02.2020
This book examines topical issues in global corporate social responsibility (CSR) from both schol...
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